I buy Mountain Dew and have been for some time.  I am also aware of prices going up because of the economy.  But what I noticed at the Sheboygan Falls Piggly Wiggly was a total surprise to me.  I went to the soda isle and saw the sign for Pepsi products on sale at (2) 8 packs of bottles for $7.00.  Cool, sounds like a good deal to me, but I only go through one 8 pack a week so I am just going to buy one.

I noticed the sign said that “without the card” the price was $4.99 per 8 pack.  I know the price of Pepsi in the bottle has never been that high, so I was curious if the prices had gone up, again.  I peeled back the sale sticker that was placed over the original and notice the price at $3.99 per 8 pack.  I grabbed one 8 pack and headed to the checkout.  Since it was the only thing that I was going to purchase, this would be easy.  I watched as the soda was scanned and see the price come up $3.99!  What the heck was going on here?

The original price sticker says $3.99 and the sale sticker says $4.99 on sale for $3.50 (or 2 for $7.00).  The total savings would be $1.49 per 8 pack, at least it appears that way.  You are really only saving $.49 per 8 pack.  I didn’t really think it was that big of deal to see the price hiked up $1 to bring it down, but do you think they sold more soda because of it?  I am thinking they might have because this isn’t the first time I noticed this at that store.

*UPDATE*
In case you were following from the Press website, I want to issue an update.  I did NOT intend to call this a SCAM by any means.  I was just wondering what the deal was with weird pricing and may have unintentionally caused some grief for owner John Blattner.  I issue this as an apology for what it may have done and only wish to say that I shop at the Piggly Wiggly and haven’t ever felt ripped off.
*UPDATE*