Today’s frontpage has a nice article about how Sheboygan has been dubbed SheVegas.  According to the article, the name has been around for quite some time.  Myself, being only 30 this year, I have heard it, but don’t really remember how long I have been hearing it.

It makes sense though and like the article states, the city used to be comparable to Las Vegas that we all know.  Many taverns, sailor hangouts and what have you, used to be a common image for Sheboygan.  Now we still have as many bars, but the atmosphere is less like Las Vegas, but the name still has a ring to it.

Another thing in the article is the website, www.shevegas.com, which was registered about one year ago, but has recently started to see some activity.  The owner of the site, Mike Brunette, has started blogging on the domain and with today’s exposure, I am sure the activity will pick up more and more.

After reading the story it was sort of a small surprise to me to see people “cashing in” on the name, but Kim Swisher, Sheboygan Tourism Director, says that nothing is in the works for the city to cash in on the name.  Well, don’t rule them out yet, but in my opinion, I would have been all over that. 

What takes so long for people that work for the city to realize the possibilities of capitalizing on situations like using the name SheVegas?  Get on that and use it until it feels like you are beating a dead horse, or milk it out, or whatever you want to call it.

All in all, it was a nice little story that distracted me for a couple of minutes from the normal Sheboygan County news of high speed crashed, drunks, rapists and wife beaters.  It was a nice 10 minutes